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Planning

Head of Strategy – Independent Agency. Social, Digital, Data, Innovation

Post date: 20th November 2019

Location:Central London, London

Contract: Permanent

Salary:£70,000-£80,000

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My client are one of the UK’s top 25 fastest growing start-ups. An independent marketing technology agency, on a mission to combine technology and creativity to solve brands’ problems. Bringing together data, technology, content, and paid-media to drive revenue for brands. An impressive client list and a passion to grow as a business and offer cutting edge strategic ideas to their clients.

Core services are:

  • Digital and social media strategy
  • Digital channel optimisation
  • Biddable social media planning and buying
  • Data analytics and insight
  • Creative ideas development
  • Digital content production
  • Social CRM design and implementation
  • Building marketing technology products
  • Influencer relationship management
  • Marketing technology consultancy

Job Responsibilities:

At this agency creative, technology, media and data overlap. The Head of Strategy will be overseeing the development of strategy for all the brands they support and be responsible for all of the strategic work. You will work closely with client account managers, creative planners, technology planners, media planners and marketing science planners.

Marketing and technology are converging at a rapid rate. Technology can now deliver the marketing promise of personalised communications at scale. However, technology is useless without ideas that capture consumers’ imaginations. My client need someone who understands their clients’ customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. They need people who can come up with big ideas and inspire the creation of lots of little ones that are framed in a solid strategy grounded in insight and ultimately deliver a tangible ROI for their clients.

The Head of Strategy will be expected to deliver:

  • Innovation: market-leading innovations in digital and social strategy that their clients couldn’t get anywhere else
  • Higher performance: making the agency the best partner for their clients, utilising the most advanced thinking and approaches to deliver incremental improvements on ROI
  • Market-leading strategy: influencing the strategy of their clients, driving them to be the most advanced, efficient and effective brands in the territories in which they operate
  • Leadership: resulting in quality output of planners across the business

Key Responsibilities

The role of Head of Strategy is exciting, varied and constantly evolving. In this role, you will:

  • Support leaders across the business to develop and test new strategies and oversee plans to deliver successful, ROI-positive approaches alongside current activity
  • Innovate the offering working closely with tech, creative, media and analytics to ensure they are delivering market-leading strategic approaches to their clients
  • Support planners across the business with strategic guidance and best practice training
  • Work with senior clients and consult on key strategy projects
  • Lead strategic work for clients, ensuring they are leading the industry and pushing the boundaries of what’s possible while delivering incremental improvements on ROI
  • Participate in new business pitches
  • Serve as a thought leader across the business on topics of planning, strategy and innovation across 4 key areas of tech, data, media and creative

Previous Experience

Essential:

  • 7+ years relevant experience within digital marketing
  • 5+ years relevant experience within a strategy-focused role
  • 3+ years relevant experience within social media marketing
  • 3+ years experience within a marketing agency environment
  • Expert understanding of digital paid media and data
  • Expert understanding of digital advertising data sources, including advanced attribution methodologies, third party tracking and measurement/campaign management technology
  • Advanced understanding of social media data sources, including paid and organic data
  • Advanced skills with Facebook/Instagram Ads, Snapchat Ads, Google Ads, Twitter Ads and Pinterest Ads
  • Excellent communication and presentation skills, including the ability to communicate complex subjects simply
  • Expert Excel user and great with Word and PowerPoint
  • Ability to work with senior clients on key strategy projects and comfortable presenting to C-level audiences
  • Very efficient, producing significant output with minimal wasted effort
  • Focused under pressure and can get stuff done on a tight deadline
  • Loves learning and teaching new things
  • Great interpersonal and listening skills
  • Very organised, with a high attention to detail
  • Ability to work autonomously and find solutions without help

Nice to have:

  • Experience working in and loving a start-up environment
  • Experience using data visualisation tools like Tableau and Google Data Studio
  • Experience working with developers to build technology solutions

If you have a sense of humour are self starting, adaptable, calm with a PMA then my client would love to meet you!

Do get in touch today to discuss further…

Tanya@gather-talent.com

If this sounds like you or a friend then do get in touch...